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by Lew Sichelman
Realty Times
The cost components of a typical house haven't changed much over
the years -- the finished lot accounts for 20-25 percent of the
price; labor and materials, roughly 50 percent, and the rest in
financing and "other"costs such as overhead, sales and
profit. But within each category, things have changed quite a bit.
The price of land has risen considerably, for example. But the
share of total cost land represents has held fairly steady at 23-24
percent because larger houses have been built on smaller lots, explains
Michael Carliner, an economist at the National Association of Home
Builders.
The cost of labor is way up, too, though it is tough to say exactly
how much because most of the work is done by subcontractors who
often supply materials as well as labor. Even as the cost of materials
has risen of late, however, hard costs have remained fairly even
at 30-32 percent for materials and 20-22 percent for labor, according
to the NAHB's price comparisons.
It is within the "other" category where the mix has really
shifted. Here, financing costs are way down. And profits are way
up.
Of course, financing is cheaper for buyers as well as builders.
But the change has been far more dramatic for them than it has been
for us.
In the early 1980s, when rates on construction loans soared to
20 percent and higher and many builders were paying fees to ensure
their customers could secure permanent loans, the cost of financing
overall to the builder was 15-16 percent. Nowadays, according to
NAHB's member surveys, financial represents only about 2 percent
of total costs.
Profits always soar when times are good, and the last few years
have been no exception, Carliner found. In 1996, the average pretax
profit margin of nearly 20 of the nation's largest public builders
was 6.7 percent, according to their financial statements. But in
2002, their average margin was up to 10.7 percent and heading higher.
The NAHB economist theorizes that part of the strength in profits
results from capital gains on builders' land holdings. Finished
lots are simply worth far more by the time the house is ready for
delivery than they were when the builder acquired them, he explains.
Under that hypothesis, if a builder has held the ground for any
substantial period, his gains probably have been huge. And they
could have been even larger had someone figured out a better way
to erect these things we call home.
"Even with new tools and some components that require less
onsite labor for installation, home builders have not achieved the
improvements in labor productivity that have occurred in other industries,"
Carliner laments.
"Producers of building materials have succeeded in reducing
labor requirements in their plants, but have not done much to create
products that reduce labor requirements on the job site."
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